HAPPIER THAN EVER

The lyric book "Happier Than Ever relies primarily on typography, refining typesetting sensibilities such as the harmonious relationship between type and space, content and page size, proportion, grid, and margins, while assessing the expressive qualities of a multitude of voices manifested visually. Considering pacing, rhythm, tone of the story, typeface choice, visual punctuation, page layout, typographic arrangement, scale, and weight as it pertains to hierarchy and color, to define a clear relationship between typographic form and verbal meaning.

The color palette is royal purples, representing the signer/artist, Billie Elish’s bold beautiful personality. The font families are Apple Chancery and Belligerent Madness, based on the way Billie Elish song the lyrics from a soft tone of voice to loud and emotional.